First impressions are the most important. Likewise, the first email you send to potential guests is extremely important. The first email always has better response rates than any follow-up email you might send. We frequently see tour operators sending poorly formatted emails with little thought to the content. Here are some tips that will help you put together and format your emails to potential guests.
One of the best ways to improve your sales efficiency and conversion rate on leads is to make use of an email application like Yesware or Toutapp. These simple to use applications allow you to track who opens your email in real time, easily insert email templates into Gmail and to a/b test the effectiveness of different templates. Both applications are free for limited use and cost $10 to $20 a month for higher volume users. Here is a closer look at the 3 best reasons to install and starting using an email tracking application.
